Last post I referenced the Counting Crows tune “Have you seen me lately”… as it turns out it was a little unintentional foreshadowing… Last week, our Joint Venture with SINA (Beijing) Information Technology Co., Ltd., whose parent company, Sina Corp. is listed on the US NASDAQ market was completed. As was mentioned in the prior post our two companies have been working closely to deliver the WeiLingDi product (http://vld.sina.com) to market, which launched earlier in the year and continues to make tremendous headway. Now with the completion of the agreement, our Chinese team, GSSH, has “officially” combined forces with the team from SINA to focus on driving the WeiLingDi mobile application to new levels amongst the Sina Weibo user base (+100M) and cultivating the real-time business to mobile consumer channel. Together with Sina we’re extremely focused on providing an unparalleled mobile experience for people on the go and excited about the innovation coming from the team in China… so had I been really clever, I would have wrote “Have you Sina me lately”.
Talk soon -
Jay
Tags: Beijing · China · chinese team · counting crows · Jay · mobile consumer · nasdaq market · Sina · team · Weilingdi
As I started to write this post I was thinking about a catchy line that might help summarize the gap in any news from GyPSii. For obvious reasons the Counting Crows song “Have you seen me lately“ from the “Recovering the Satellites” popped right to mind. While the title alone might be enough to start the resurgence of our corporate blog post, I got tempted into doing some historical research on the song and found a deeper parallel that applies to GyPSii and the 1996 Counting Crows album… So why not share, right?
According to Internet research (then-Must-be-True), Adam Duritz expressed that the album itself is about catharsis (catha-what?) – a greek word for cleansing or purging – and in some senses the team here feels like thats where GyPSii as a company have been. As an early innovator (2007) in the location and mobile space, GyPSii was anxious to bring our compelling technology (Geo-tagging, Friend Finding, Check-in) to every corner of the world. We’ve had and still continue to have a goal of empowering people across the globe with intuitive apps that connect you and your social graph with the physical world around you. However about a year and a half or so ago we recognized that as much as people may share commonality in mobile and social needs regardless of where we live on the globe – when you layer in location capabilities - its best to immerse yourself in the local markets so you can truly deliver value. With this in mind – that’s where GyPSii and its focus has been. Cleansing our product for local markets and purging distractions from our business, so that we can deliver to you a compelling mobile tool.
I’m proud to say our commitment to this strategy and aligned focus has allowed us to build some great success inside China, our first regional focus area. With the release of our “Tuding” (english translation My Territories) location based photo sharing app and the jointly developed GyPSii/Sina Corporation “WeiLingdi” mobile check-in app – GyPSii users in China are leveraging their mobile device to interact and capture the real world and its rewards like never before. As a result we’ve been receiving some great media accolades and even better feedback to keep innovating on our products.
As we head into the fall of this year – we’re looking to stretch our wings a little bit more and we’re anxious for the release of new GyPSii products for western markets. With the refined product line and the help of right partners we think you’re going to love it as well…
Stay tuned for release details and in the mean time, if you been looking for us, thats where we’ve been lately…
Talk soon -
Jay
Tags: Adam Duritz · China · counting crows · GyPSii · Jay · Location · mobile check · mobile tool · post · recovering the satellites · resurgence · Sina · Tuding · Weilingdi
gypsii launched the new eLingdi website in China last week. eLingdi is roughly translated into “my territories” and is the latest iteration from the gypsii platform and our team in China. Chinese consumers can check in, update status and make recommendations on great places to visit, eat and entertain. Local entertainment and food venues reward consumers for their support with special offers and coupons. And gypsii gives virtual rewards to consumers based on their activities with the gypsii Gcoin virtual rewards system.
Here is some of the coverage from local media:
eLingdi is also available on multiple mobile platforms in China – click here and choose your phone platform to download the eLingdi application to your phone.
Tags: China · chinese consumers · donews · eLingdi · GyPSii · mobile platforms · rewards system · Shanghai · yahoo tech
gypsii’s Jeff Lin was invited by NetEase Information Technology News to participate in an interview on mobile location based services and social networking. He was joined by top 4 Chinese internet brand 163.com and discussed the business model, consumer behavior and the experiences of building a successful foreign owned company in China. He covered the two main products from gypsii in China eLingdi (MyTerrotries) and the gypsii application (we see in western markets). For access to the interview click here (note: it is in Chinese).

Tags: China · GyPSii · information technology news · internet brand · interview · Jeff Lin · model consumer
Jeff Lin SVP & MD of gypsii APAC was interviewed by QQ Media in China last Wed 24th where he answered questions on building a company in China, the right steps to growing a consumer base and some of the different consumer habits between Chinese users and western users when using location based services. To see the interview click here (note: it is in chinese).

Tags: amp · China · chinese users · consumer · consumer habits · GyPSii · Jeff Lin · Jeff Lin SVP · Location · Mobile Internet · western users
Recently China Unicom launched their mobile application store for smartphone applications with a focus on Social Networking and Location Based Services and gypsii was highlighted in the coverage of the launch. Jeff Lin MD for gypsii APAC was quoted saying “location will change everything”.
The latest version of the gypsii application – roughly translated into english is called “my territories” – is available on the Wo Store.
Link to coverage by IDG on the Tencent Technology News and QQ site
Tags: apac · Application · application store · China · China Unicom · coverage · GyPSii · Jeff Lin · Jeff Lin MD · launch · Location · social networking · tencent · Unicom
GSMA showcases gypsii as one of their top participants at MWC Barcelona, last February 2010. GyPSii has exhibited at Mobile World Congress for the past three years.
Excerpt: For 2010, GyPSii participated in the inaugural App Planet in Hall 7. App Planet is an ‘event within an event’ that pulls together all the key players in the apps market. More than 20,000 people visited App Planet during the course of the show … “We expected the first App Planet to be a success – it’s an emerging and topical area so we were pleased to see high quantities of visitors,” said Shane Lennon, SVP Strategy & Marketing. “We set up the stand to enable rapid pre-qualification of visitors to ensure our sales and marketing efforts were keenly focussed. “Our most valued visitors, however, were from pre-arranged meetings and subsequent follow-up meetings at the Congress itself, so straight ROI from quantity and quality was higher due to our pre-event efforts.
At the Congress, GyPSii complemented its exhibition presence by participating in two of the Congress Panel Sessions – GyPSii Executive Chairman Dan Harple taking part in the “Trusted Partners for the 2.0 Era” panel discussion, and Shane representing GyPSii on the panel for “App Store Futures: Prospects, Partnerships and Payoff”. “Our panel presence helped us with firming out thought leadership stances around mobile advertising and location-based applications, and took the GyPSii brand inside the Congress programme, reaching delegates that may not have had time to visit the App Planet,” said Shane.
For full version of the GSMA case study please click here.
The team at MWC Barcelona, Feb 2010:

Tags: app · Barcelona · Executive Chairman Dan Harple · exhibition presence · GyPSii · panel sessions · ROI · Shane · Shane Lennon · topical area · world congress
This week gypsii rolled out the Bada version of it’s location based social networking application and Samsung promotes GyPSii as a Featured App.
Bada is the Java platform from Samsung and gypsii is one of the first location based and social networking application to support the Bada platform. Samsung is running promotions for gypsii as a Featured App on the Samsung Apps Store across several regions, including China, Latin America, Europe and Africa. Download gypsii for Samsung Wave here.
Below is a screen shot of gypsii running on the Samsung Wave (S8500).

Tags: Africa · China · Europe · GyPSii · java platform · Latin America · networking application · Samsung · social networking
This week marked a major milestone for the GyPSii team. We surged past two million users! Our team is psyched and we just want to say, “Dank je wel…!”
For us, it’s about more than location. It’s about the vision of a real time mobile web. Only one thing matters to us. Wherever you are, being in what we call the HereNow. That means no matter where your location, delivering relevant cool info about what’s around you, based on who you are and who you know. Creating that content, and sharing it. Search? it’s so 90’s. We say, “Don’t search the Internet, search the Planet!”
I invite you to create your own HereNow and share it. So, go mobile, jump on your bike, share your world, and do it in the HereNow. You were born, you checked in. Now you’re alive, check it out…! Two million people have so far. Come and join us!
Our next-gen GyPSii (w/Twitter support!) is now on Android and in the Apple Appstore. It’s called Tweetsii.
Your.World.In.Real.Time.

Tags: Android · Apple Appstore · cool info · dan harple · Don · GyPSii · HereNow · internet search · milestone · Mobile Web · real time · Tweetsii · Twitter · two million