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Download the GyPSii App @ http://bit.ly/6YQK44.

The article underscores how important mobile phones are in driving economic development in emerging nations by offering an avenue to interact with the formalized economy.   And further that mobile technologies are bypassing the need for PC-based solutions in some areas – a trend we’ve been personal witness to in China.

The striking conclusion I pull from the piece is that mobile phones—whether smart or simple, in the developed or developing world—are the most ubiquitous and profoundly meaningful pieces of technology on the planet.  We’re moving to an age where mobile phones are not a utility but a necessity.

GyPSii launches on Android; opens subscriber base with access to more devices

Amsterdam, The Netherlands and Salo, Finland, September 15, 2009 – GyPSii, the leading mobile lifestyle and social networking application, announced today their launch on Android. Owners of Android-powered mobile phones can now access GyPSii to create, share and search „geo-tagged‟ content in real-time with friends and the GyPSii community at large.

The Android launch represents a significant success for GyPSii (GeoSentric Oyj, NASDAQ OMX: GEO1V) as it makes the application available to a rapidly expanding segment of prospective users, many of whom fall into the target demographic for early adoption.

GyPSii, also available on Java-based phones, allows users to place and map Points of Interest (POIs) with their handheld devices to generate location-based content and also to access the content of their friends and other members of the GyPSii community. GyPSii packages all the benefits of the social web, location functionality, the mobile web, multimedia and user generated content (UGC) into a comprehensive application for an active in-the-know lifestyle.

Still a nascent platform, Android is poised to capture market share rapidly; GyPSii management expect early availability to drive adoption and foster adaptation of the application as more people choose Android-based phones (such as the G1, G2 and T-Mobile Pulse) for their mobile communication, data and Internet requirements.

“Android-based phones are already some of the hottest mobile devices on the market, and with our support for the platform, GyPSii is well-positioned to take advantage of consumers‟ appetite for these devices – now and into the future,” said Dan Harple, GypSii‟s CEO and Executive Chairman. “Launching on Android is an important continuation of our global distribution strategy, working with partners across multiple channels to drive large-scale consumer adoption and align GyPSii with the needs of the global social networking market.”

Using GyPSii on their Android phone, the end-user can locate their friends and fellow GyPSii members, and also connect with their surroundings in new and innovative ways by accessing information on nearby places. In addition, they can use their phone to create their own location-specific places to share with other members of the GyPSii community.

Similar to HTML-based platforms, GyPSii for Android is an innovative use of hybrid technologies It easily integrates with a device‟s native hardware capabilities (such as a camera, GPS connectivity and other input data capabilities), while being flexible enough for handset makers and mobile operators to co-brand the look and feel of the user interface, and also add supplemental third party content – quickly and efficiently, according to the operators‟ own specific needs and the needs of their subscribers.

With the addition of Android support, GyPSii now runs on all eight leading mobile operating systems –Android and Java-based phones, Symbian S60 and S40, BlackBerry, the iPhone, Windows Mobile and MID notebooks– and is compatible with more than 350 devices worldwide. GyPSii for Android is now available for download directly from the Google mobile apps store (m.google.com) and independent mobile download site GetJar (www.getjar.com).

Click Here For Full Press Release

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September 2nd, 2009 – Salo, Finland and Amsterdam, The Netherlands and Delaware, USA.

GyPSii, the award-winning mobile social networking application (www.gypsii.com), has announced its availability across the recently launched WeFiApps (www.wefiapps.com), the first Wi-Fi powered launch pad for
data-intensive mobile applications. WeFi’s service locates and automatically connects mobile phone users to the best Wi-Fi connection available, wherever they are located.

Developed by GeoSentric Oyj (NASDAQ OMX: GEO1V), GyPSii is the only social network created solely to cater for today’s mobile lifestyle and a generation of people who want to be socially networked on the move. Members of the WeFi community can download GyPSii free from WeFiApps, and share their life experiences in real-time, automatically “geotagging” their location with related images, comments, status updates and information.

“The GyPSii community is always connected, creating and sharing their life experiences wherever they are. These desires mirror the profile of the WeFi member and we look forward to sharing a very active community.” Said Shane Lennon, SVP Marketing and Product Management at GyPSii.

WeFiApps is powered by the WeFi backbone connectivity layer, which dramatically enhances the wireless network user experience with mobile and portable devices. It provides a high performance, open and global broadband wireless network by combining a community-generated database, a smart connection manager and a dynamic Access Point/Hotspot directory. WeFi always seeks to connect users to Wi-Fi access points where Internet access has already been verified by other WeFi-enabled devices – dubbed “community-verified spots” – in a growing network of over 30 million access points recorded.

“GyPSii is ahead of the game in terms of mobile social networking. The application does more than just find friends or points of interest, it allows for creativity and sharing of lives which is of great appeal to our always connected community of users,” said Amit Shaked, VP Marketing and Distribution of WeFi. “WeFiApps is the perfect platform for GyPSii, as it enables users an easy gateway to a fast and reliable mobile Internet connection.”

GyPSii is already available across a wide range of mobile networks and devices. For a full list of handset availability or to download the application, go to www.gypsii.com/m or http://www.gypsii.com.cn/m for Chinese customers.

Click here for full press release

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In our view – The GyPSii-enabled phone is the new Mobile Life Browser. You not only use it to search, discover, and find things, places, and people. You use it to create and generate new content and knowledge for others to share in networks (the Internet, Social Networks, Communities). Facilitating the creation of Internet content to everyone with a mobile phone in their pocket is the way to re-build Internet content from the ground up.

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